PepsiCo a leading global beverage company, launched its new logo on a global scale as a component of its rebranding strategy. This marks an initial alteration in Pepsi’s visual identity in the past 14 years, as stated by the American beverage corporation.
The new Pepsi globe logo was revealed at Gateway of India in Mumbai, completely transforming the monument with digital artwork.
“The new logo strategically draws inspiration from Pepsi’s history, blending in contemporary features to establish boldly contemporary and irrefutably representative of Pepsi”.
The modernized color palette incorporates electric blue and black to add a modern touch to the traditional Pepsi color scheme, as mentioned. The iconic Pepsi pulse symbolizes the ‘ripple, pop, and fizz’ of Pepsi-Cola in motion, as stated.
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Shailja Joshi, category lead at Pepsi cola, PepsiCo India, expressed that the new design language mirrors the energetic essence of Indian youth and their endless exploration of opportunity.
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