NCPCR asks Bournvita to withdraw misleading ads, packaging labels

The National Commission for Protection of Child Rights (NCPCR) has issued a notice to Mondelez International, India – the company that makes Bournvita – asking them to withdraw all misleading advertisements, packaging, and labels. This comes after allegations that Bournvita, a popular health drink for children, contains a high amount of sugar and substances that could be harmful to children’s health.

In the notice issued on Wednesday, the NCPCR cited a complaint it had received which alleged that Bournvita’s claims of being a healthy drink that promotes a child’s growth and development were misleading. The commission also pointed out that the product’s labeling and packaging fail to acknowledge correct information regarding its contents.

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The NCPCR further observed that Bournvita appears to have bypassed the threshold of added sugar by using labels such as ‘Maltodextrin’ and ‘Liquid Glucose,’ which should have been displayed under the title of “added sugar,” according to the Food Safety Standard Authority of India’s Labelling and Display Regulations of 2020.

Additionally, the commission found that Bournvita’s claims of providing health benefits did not specify the “number of servings of the food per day for the claimed benefit,” as required by FSSAI regulations.

The notice is a significant development in the ongoing debate about the health benefits of commercial health drinks and the marketing tactics used by companies to sell them. With an increasing focus on health and wellness, parents are becoming more aware of the sugar content in products marketed to children and the potential harm that it can cause.

The NCPCR’s notice to Mondelez International, India is a warning to companies that sell health drinks, reminding them of their obligation to be transparent and provide accurate information about their products. It also serves as a reminder to parents to be vigilant about the products they give their children and to carefully read labels to ensure that they are making informed choices about their children’s health.

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