A new range of high-protein yoghurts and desserts has been introduced by Müller Yogurt & Desserts in collaboration with Myprotein.
The new range of HFSS-compliant products includes low-fat mousse in chocolate and salted caramel flavors, high-protein yogurts in vanilla and natural flavors, and low-fat puddings in chocolate and vanilla flavors.
What’s New High Protein Product?
The new products are:
🥛 High-Protein Yogurts: Available in 500g pots with no added sugar, offering 45g of protein in vanilla and 49g in the ‘natural’ variety.
🍫 Low-Fat Puddings: Described as ‘indulgent yet healthy’, these 200g pots come in chocolate and vanilla flavours and each contains 20g of protein.
🍯 Low-Fat Mousse: Available in rich chocolate and salted caramel flavours, these 200g pots contain 20g of protein.
Müller Yogurt & Desserts CEO Richard William said: “The question we’ve been asking ourselves is how do we continue to optimise our health and nutrition range, while bringing something to the dairy aisle that is unique, appeals to expanding shopper needs, and drives further protein category growth.”
“What we found is that existing and new protein yogurt shoppers have some concerns around taste, credibility in terms of sports nutrition, and many can be intimidated by brand positioning which focuses on elite sports.”
“So, by expanding our range and bringing together Myprotein, who are the experts in sports nutrition with Müller’s reputation for outstanding taste, we are confident that we have found the perfect pairing for shoppers.”
Neil Mistry, CEO of THG Nutrition, commented: “We are delighted to partner with Müller to bring a fresh and exciting range to the protein yoghurt and desserts category.”
“This collaboration marks another important step in our commitment to making high-quality nutrition accessible to everyone, through our ready-to-eat offering, as well as our growing presence on shop shelves.”
Mistry added: “Protein products are no longer reserved for elite athletes as a growing number of everyday active consumers embrace their benefits looking to make healthier choices. By broadening the appeal of protein products, we’re taking a significant step towards our goal of bringing accessible wellness and nutrition to the masses on a global scale.”
For THG-owned Myprotein, which announced £600 million in global sales in 2023, it is yet another accomplishment.
It also collaborated with Bakeaway earlier this year to launch a range of high-protein pancakes.
The dairy manufacturer’s collection is scheduled to launch on September 11 and will be supported by in-store and digital activation efforts.
Date : 16 to 20 Sept 2024
Time : 07 PM to 10 PM
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