Effective from Monday, June 3, 2024, Mother Dairy Monday has announced a price hike of Rs 2 per liter for fresh milk in all of its operating markets in India.
This decision comes as a result of rising production costs. This follows Amul’s rate increase by just one day.
After the recent increase, buffalo milk is now priced at Rs 72 per liter, cow milk at Rs 58 per liter, and token milk at Rs 54 per liter.
In a press release, Mother Dairy explained that the decision to raise prices for consumers was made in order to offset the rising production costs, which have been increasing for a year. The heat stress caused by the rising temperatures has negatively impacted milk production.
The company has made an announcement stating that token milk will now be available for purchase at a price of Rs 54 per liter. Despite experiencing higher costs for procuring milk in recent months, the company has managed to keep consumer prices unchanged.
The company explained that they have only passed on a portion of the increase in farm prices to consumers, resulting in an effective price increase of 3-4 percent. This strategy is intended to strike a balance between the interests of milk producers and consumers.
The increase in price will have consequences in the Delhi-NCR region, where Mother Dairy sells approximately 3.5 million liters of fresh milk daily.
Date : Sunday, 23 June 2023 Time : 10 AM to 05 PM
Get regular Food Industry updates on WhatsApp group: Joining link
Share this NEWS with all Your Friends and Family Members.