Marico buys 54% stakes in True Elements

Marico Ltd. has bought 53.98% equity stake in True Elements which is owned by HW Wellness Solutions Private Ltd., Marico did not disclose how much it has paid for the transaction.

True Elements is a digital brand working in the healthy breakfast and snacks segment in India. Co-founded by Puru Gupta and Sreejith Moolayil.

True Elements has many products across categories of Western breakfast (oats, quinoa, muesli, granola, flakes), Indian breakfast (poha, upma, dosa), Snacks (roasted seeds, seed mixes, raw seeds) among others.

Company products are available on 90+ online platforms & in 12,000+ retail outlets, True Elements currently sells majority of its products through online marketplaces and plans to increase its offline presence.

True Elements is another step towards expanding our total addressable market in the healthy foods segment. We believe the ethos of the brand complements the purpose that drives Marico.Saugata Gupta, MD and CEO, Marico Ltd.


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