LOTTE India has introduced two new and exciting ice candies Subak and Shark bringing a refreshing touch of Korean culture to Indian consumers. These aren’t regular frozen treats; they are colourful, uniquely shaped, and designed to appeal to India’s youth who love new experiences and trendy flavours. After the success of its four layer “Krunch” ice cream bar, LOTTE is expanding into the “slush candy” category, which focuses on fun textures, eye catching designs, and playful eating experiences.
What Are Subak & Shark?
Subak, which means watermelon in Korean, combines watermelon and strawberry flavours. It’s shaped like a slice of watermelon and even includes chocolate coated peanut “seeds” to mimic real watermelon seeds giving a sweet and crunchy surprise in every bite.
Shark on the other hand, is shaped like a shark and blends orange and strawberry flavours. It’s made to appeal to kids and teens with its fun look and bright colours.
The “K-Cool” Theme and Youth Appeal
LOTTE India has launched these products under the campaign theme “Refreshingly K-Cool”, inspired by the energy of K-pop and the colourful world of anime. The company aims to connect with young consumers who are deeply influenced by Korean culture and global trends. Through digital campaigns and vibrant visuals, LOTTE wants these ice candies to represent not just taste but also fun, creativity, and shareable social media moments.
India’s ice cream and frozen dessert market is growing rapidly as consumers explore new tastes and textures. The timing of this launch is perfect because Indian youth are already enthusiastic about Korean culture from K-dramas and K-pop to Korean skincare. LOTTE’s move combines this “K-wave” trend with India’s love for affordable, exciting snacks. The company also recognizes that ice candies are no longer just post meal desserts; they are quick, refreshing treats people enjoy anytime, especially in social settings.
Taste, Texture, and Accessibility
Subak and Shark stand out because they mix creativity with affordability. They feature unique shapes, dual fruit flavours, and crunchy elements that make eating them a fun experience. Priced at just ₹20 for a 75 ml pack, these products are widely available across 50,000+ retail outlets, including modern stores, general trade shops, and online platforms. This wide reach ensures that consumers across India can easily access and enjoy them without paying a premium price.
LOTTE India believes that today’s consumers want more than just flavour they want connection, storytelling, and novelty. The company says that Subak and Shark are designed to deliver all three. The unique shapes make them exciting for children, the bright colours and designs appeal to teens, and the nostalgic, fruity flavours attract adults too. This helps the brand appeal to multiple age groups while staying fresh and modern.
Impact on the Frozen Dessert Market
With the entry of Korean inspired ice candies, the Indian frozen dessert market is likely to see more competition and innovation. Most brands currently focus on traditional options like vanilla, chocolate, and kulfi. LOTTE’s move pushes the industry to think beyond flavour and focus on experience texture, design, and emotion. If Subak and Shark perform well, other companies may follow suit, introducing more creative and globally inspired products.
Challenges and Opportunities
The success of these ice candies will depend on how well LOTTE executes its plans. The company must maintain consistent quality, ensure good packaging to preserve the shapes, and build strong in store visibility to attract buyers. It has already localized the products for Indian consumers by using familiar fruit flavours like watermelon, strawberry, and orange while keeping the Korean inspired concept intact.
What’s Next for LOTTE India?
If Subak and Shark become popular, LOTTE may expand the line with new flavours, shapes, and limited edition launches. There could even be collaborations with K-pop bands, anime brands, or youth influencers to strengthen their connection with young consumers. These ice candies might eventually grow into their own youth focused sub brand under LOTTE India.
The launch of Subak and Shark highlights a larger shift in India’s frozen dessert market. Ice candies are no longer just inexpensive children’s treats — they are becoming lifestyle products that people enjoy for fun, social sharing, and self expression. By blending Korean creativity with Indian accessibility, LOTTE India has opened the door to a new era of snacking that’s all about taste, fun, and culture.
Date : 10 to 14 November 2025 (5 Days)
Time : 7 PM to 9:30 PM
Fee : Rs. 4,720
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