The Union government is considering developing a national brand for the goods that come from the FPO eco-system as a national policy for Farmer Producer Organizations (FPOs) is being finalized.
“We are thinking of national brand for FPOs. A brand which will signify the quality of the FPO products,” said Faiz Ahmad Kidwai, Additional Secretary, Ministry of Agriculture.
“We want to build stories around that through which you connect with the consumer,” Kidwai said addressing Samunnati’s 4th FPO Conclave in Hyderabad on Tuesday.
Further, the Government is also keen to help the FPOs to take their products to the overseas markets, he said.
According to Kidwai, the FPO strategy and national brand will be introduced at a National FPO Conclave later this year.
As of right now, the government has organized about 9,000 FPOs, with over 20 lakh farmers as members.
The program is aimed at creating 10,000 FPOs by 2020, according to Kidwai.
“More than ₹400 crore has been given as credit guarantee, and we have given them more than ₹210 crore in equity, which is matching contribution,” he stated.
According to Kidwai, the goal of the 10,000 FPO initiative is to encourage 50 lakh farmers to join these FPOs as they develop and extend their businesses over the course of the next two years.
In addition, equity infusion will rise to more than ₹800 crore in the next two to three years.
SG Anil Kumar, Founder and CEO of Samunnati, which completed 10 years of operations, said: “Nabard has played a significant role in shaping our thinking.”
Stating that the FPO movement has been gaining strength across the country, Anil Kumar predicted that there would be some 100 FPOs with a turnover of over ₹100 crore over the next two years.
Date : 16 to 20 Sept 2024
Time : 07 PM to 10 PM
To get regular Food Industry updates, feel free to join our WhatsApp group: Joining link