Tetra Pak Collaborating with Fresh-Start, an Food-Tech Incubator

Tetra Pak is Collaborating with Fresh Start(a food incubator based in Israel, that works on startups to provide technological solutions and also counter challenges in the global food system).

📝 About Tetra Pak

Tetra Pak is a Swedish-Swiss multinational food packaging and processing company having its head offices in

  • Lund,
  • Sweden, and
  • Pully, Switzerland.

The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice cream and prepared food, including distribution tools like accumulators, cap applicators, conveyors, crate packers, film wrappers, line controllers and straw applicators.

📜 About Fresh-Start

Fresh-Start is a Food Tech incubator based in Israel that has a connection with a unique balanced syndicate of strong industrial players and also has a track record of financial partners.

It Provides Full Funding (from the bridging period to round A and further), Leveraged by its Partner’s Global Network, Integration in the Northern Food-Tech Cluster Initiative, and Inception Specialization of both Food technologies and cross-vertical technologies, tailor-made for strategic partners’ needs.


Food-Tech Incubators are programs with the purpose of supporting early-stage startups in the food technology industry to develop from conception.

Also, incubators help entrepreneurs solve problems commonly associated with running a startup. These include providing workspace, seed funding, mentoring, training, and more.

Tetra Pak is Collaborating with Fresh Start(a food incubator based in Israel, that works on startups to provide technological solutions and also counter challenges in the global food system).

🎯 Aim of the Collaboration

  • It will help Tetra Pak to derive solutions that will contribute in improving food systems resilience.
  • it will increase the Tetra Pak fermented products shelf life with help of a solution called Bountica available at the Fresh-start.
  • It will help in effective energy consumption with help of Alteco, A device available at Fresh start.
  • Awareness of the development of new solutions will easily be shared by Tetra Pak with food innovators in Israel through tailored consulting sessions.
  • Start-Ups will be given the opportunity to engage directly with Tetra Pak, as they will be assisting the start-ups as they scale up, with access to product development centers and support for research and development.

Rodrigo Godoi, vice president of Processing Portfolio Management, Tetra Pak, comments

We are excited to collaborate with Fresh Start as together we can push boundaries and perspectives to drive much-needed development and innovation. The current food system is not sufficiently resilient to meet the demands of our growing population. By working together and combining Tetra Pak’s decades of industry experience and expertise with the breakthrough innovations of food incubators such as Fresh Start, we can accelerate new food solutions that create novel avenues for addressing the challenges of the modern food systems. Our aim is always to support our customers to continue to produce the most sustainable and nutritious food products around the world.

Noga Sela Shalev, chief executive officer, Fresh Start, Said

Our collaboration with Tetra Pak marks a significant opportunity to accelerate the development of solutions from our start-ups that will prepare our food systems for future use. As a leader in the food technology ecosystem in Israel, Fresh Start is well positioned to support Tetra Pak’s innovation interests in the country. The incubator start-ups are at the forefront of food innovation, and we look forward to seeing what they can achieve with Tetra Pak’s guidance and support.

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