Tata Consumer Products has come up with its new beverage product Tata Fruski Juice N Jelly under NourisCo. The drinks are going to be rolled out in three flavors and in three cities in India, stay tuned to know more.
The product is going to be launched in three different flavors and in three different cities in India, which will be scaled further in the summer of next year at the market peak.
About Tata Fruski Juice N Jelly
Tata Fruski Juice N Jelly is fruit based drink with a touch of Indian flavors that are going to surprise you with its jelly touch, its unique texture and mouth feel.
Three Flavours
- Kala Khatta,
- Mixed Fruit Chaat, and
- Lemon Pudina.
Three Cities
- Kolkata,
- Mumbai and
- Goa
Price
The product has been priced at Rs. 20 for a 200 ml pack.
NourishCo is already having products like Himalayan Natural Mineral Water, Tata Gluco Plus, Tata Copper+ Water, Tata Fruski, Himalayan Honey and etc. With the launch of this product, Tata Consumer Products (TCP) aims for expansion in the market because of the huge opportunity in the “ready to serve product sector” in the Indian market.
Vikram Grover, managing director, NourishCo Beverages, Tata Consumer Products, said,
“The juice-based drinks category in India is fairly large and we see a great opportunity to grow the Tata Fruski franchise through unique and differentiated innovations like the new Juice N Jelly. Through this launch, we remain hopeful of providing our consumers a multi-sensorial experience in every sip, true to our brand purpose of being an ‘Enabler of fun the Indian way.”
We Must Support Our Made In India Products, So give it a try if it has been launched in your City or order online.
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