Reliance Consumer Products Limited (RCPL), a subsidiary of Reliance Retail, has announced its entry into the Western snacks category in India with the launch of Alan’s Bugles. Teaming up with General Mills, a renowned multinational manufacturer of processed consumer foods, Reliance aims to tap into the fast-growing snacks segment and expand its footprint in the FMCG market.
Snack lovers in India now have Bugles, the internationally acclaimed corn chips brand with over 50 years of heritage, owned by General Mills. Bugles has gained popularity across major global markets, including the UK, the US, and the Middle East. RCPL, under the brand name Alan’s Bugles, will provide consumers with a top-notch snacking experience. The flavorful chips will be available at pocket-friendly prices, starting from just Rs 10, and offered in enticing flavors such as Original (Salted), Tomato, and Cheese.
RCPL plans to initially launch Alan’s Bugles in Kerala and gradually expand its presence across India. The foray into the western snacks market, starting with Bugles, is another significant step toward RCPL’s expansion in the FMCG sector. With a focus on taste profiles and overall experience, RCPL aims to cater to the snacking needs of the aspirational Indian consumer.
General Mills India Finance Director, Sheshadri Savalgi, expressed enthusiasm about introducing Bugles, one of their globally cherished brands, to India. Bugles are known for their iconic cone shape and light, airy crunch. General Mills looks forward to delighting snack lovers across India with Bugles, a brand that has been loved by consumers worldwide.
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RCPL, the FMCG arm of Reliance, has been actively expanding its portfolio through recent acquisitions. It has added several businesses to its repertoire, including beverage brands Campa, Sosyo, and Raskik, daily essentials under Independence, confectionery under Toffeeman, biscuits under Maliban, and home and personal care products under Glimmer and Dozo. Reliance aims to establish itself as a prominent player in the USD 110-billion FMCG segment, driven by its ambitious growth plans.
Reliance Consumer Products Limited’s entry into the Indian snacks market with Alan’s Bugles marks a significant move in the company’s expansion into the FMCG sector. The partnership with General Mills brings Bugles, a globally recognized brand, to Indian consumers. With an emphasis on taste and affordable pricing, Alan’s Bugles aims to cater to the snacking preferences of the Indian audience. Reliance’s foray into the snacks segment aligns with its broader ambitions in the fast-growing FMCG market.
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