Bollywood actor Ranveer Singh has unveiled SuperYou, a new brand of protein foods and supplements that he co-founded with Nikunj Biyani. The brand has launched India’s first protein wafer bar, utilizing fermented yeast protein technology to provide a tasty and nutritious snack option.
To celebrate the launch, SuperYou has introduced a campaign starring Ranveer Singh, capturing his vibrant energy while underscoring the significance of accessible, nutritious protein choices for people of all ages.
The campaign offers a modern perspective on protein snacks, reflecting Singh’s lively character and dedication to fitness.
Each bar is packed with 10g of protein, and 3g of fiber, and contains no added sugar. The current selection features flavors such as chocolate, choco-peanut butter, strawberry crème, and cheese. The brand intends to broaden its offerings by introducing six to eight new flavors soon.
Nikunj Biyani, co-founder of SuperYou, shares his thoughts on their partnership: “Ranveer embodies pure energy and is a true force of nature—he doesn’t merely navigate life; he races through it with unchecked enthusiasm. This is the essence of SuperYou. Our goal is for SuperYou to be the ultimate source of inspiration for anyone looking to embrace a big, bold, and vibrant life!”
Discussing the collaboration, Ranveer Singh shared, With SuperYou, I’m excited to share a piece of my journey with everyone. I’ve always believed that true power and unstoppable energy come from within, but sometimes we all need a little extra boost.
That’s the essence of SuperYou: it’s that energizing push, a charge in a bar that anyone can enjoy. We’ve crafted something truly unique—fun and bold, yet beneficial for you. With SuperYou, I aimed to redefine what a protein bar can be, infusing it with personality, exciting flavors, and a lightness that seamlessly fits into any lifestyle. Get ready, because SuperYou is here to energize your world!
Date: Friday, 22nd Nov 2024
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