A multi-millet bun will be available on the burger menu due to a partnership between McDonald’s India (West & South) and CSIR-Central Food Technological Research Institute (CFTRI).
The fast-food giant unveiled its new bun during National Nutrition Week, using five types of millets (bajra, ragi, jowar, proso, and kodo) from various regions of India, such as Gujarat, Maharashtra, Karnataka, Rajasthan, Tamil Nadu, Madhya Pradesh, and Chhattisgarh.
Akshay Jatia, Executive Director of McDonald’s India (W&S), said, “We are on a long-term journey to offer ‘real food that is real good.’ The introduction of the multi-millet bun is a reflection of our ongoing efforts to enhance the nutritional value of our offerings while staying true to the taste our customers love.
“We are grateful to CFTRI for their invaluable expertise in helping us bring this unique product to life, further advancing our mission to provide mindful eating choices” he added.
According to the corporation, the partnership with the Ministry of Science and Technology’s CSIR-CFTRI, a food technology research institute, aims to improve menu items’ nutritional profiles without sacrificing flavor or quality.
It claimed that the multi-grain bun is loaded with natural dietary fiber, essential vitamins, and minerals.
Date : 16 to 20 Sept 2024
Time : 07 PM to 10 PM
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