Kurkure is something that is liked by all age groups. It is soo popular in India because of the quality and taste of its products.
Kurkure Playz
This New Year Kurkure is expanding its Product Portfolio with the Launch of a new Sub-Brand called Kurkure Playz.
And Kukure Playz has launched two new products in the market, namely.
- Kurkure Playz Puffcorn and
- Kurkure Playz Pastax
Reason Of this Launch
These are Light Textured Snacks, whose launch is backed by
- The great success of Kurkure Poffcorn, which enjoyed a rapid growth rate momentum over the last few years. and
- Also on the growing affinity of consumers to ward off slightly textured snacks.
This new sub-brand will cater to the rising demand for soft textured snacks, one of the fastest-growing variants in the overall salty snacks category.
Kurkure Playz puffcorn has a unique shape added with a lightly textured Cheese flavor
Kurkure Playz Pastax has a creamy, herb and onion flavor in a pasta-shaped bite.
Neha Prasad, Associate Director and Brand Lead, Kurkure said
The launch of Kurkure Playz allows our iconic brand to tap into the rapidly growing soft texture snacks and expand its product format. The winning product propositions with irresistible flavours of Kurkure Playz Puffcorn and Kurkure Playz Pastax will help us create differentiation and build taste superiority in the category. In true Kurkure style, its light texture will encourage the consumer to take a lighter approach to life, no matter what the situation is.
Pricing
Kurkure Playz Puffcorn is available at
- INR 5, INR 10, INR 20, INR 50
And Kurkure Playz Pastax at
- INR 5, INR 10, and INR 20
At leading retail and e-commerce platforms across the country.
For this launch, Kurkure will highlight the distinct, light texture of the product with its upcoming TVC and robust 360-degree digital surround campaign panning across multiple platforms.
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