ITC Foods has reinforced its commitment to the ‘ITC Mission Millet’ initiative by launching its first-ever millet cookies as part of the Sunfeast Farmlite range. Made from a blend of millets such as ragi and jowar and without added maida, these cookies are a nutritious snack. The Sunfeast Farmlite Super Millets Cookies are a rich source of iron, protein, and fiber, available in multi-millet and choco-chip multi-millet variants.
As a part of the ‘Mission Millet,’ ITC Foods already offers a range of millet-based products, including Aashirvaad multi-millet mix and gluten-free flour. Going forward, the company plans to expand its millet-based product portfolio with a slew of offerings across various segments.
Millets are climate-smart crops recognized as superfoods due to their numerous health benefits. The launch of the Sunfeast Farmlite Super Millets Cookies is a significant step towards encouraging people to consume millets and lead a healthier lifestyles.
“Mission Millet is a journey we have embarked upon to build a culture of millet consumption through an exciting range of good-for-you product portfolios,” says Ali Harris Shere, COO of Biscuits and Cakes Cluster, ITC Foods Division. “These millet cookies are an integral step towards that mission. They will not only satisfy the taste buds of our consumers but also provide nutrients like protein and iron.”
The Sunfeast Farmlite Super Millets Cookies are available in retail stores across several cities and will soon be available on e-commerce and quick commerce platforms. By launching these nutritious millet cookies, ITC Foods has once again demonstrated its commitment to promoting healthier food choices among people.
In conclusion, the launch of the Sunfeast Farmlite Super Millets Cookies by ITC Foods is a significant step towards promoting millet consumption. With its range of millet-based products, the company is leading the way in building a culture of millet consumption and offering healthier food choices to consumers.
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