FSSAI planning to make strict regulations for energy drinks.

India’s food safety regulator, FSSAI, is revamping regulations for caffeinated energy drinks due to their surging popularity, especially among young people.

Companies will be required to prominently display caffeine content on packaging, potentially with “high in caffeine” warnings. FSSAI may mandate highlighting recommended caffeine intake on labels to promote responsible consumption. Studies linking excessive energy drink consumption to sleep issues, anxiety, and dehydration prompted stricter regulations. Beverage giants like PepsiCo and Coca-Cola are awaiting official guidelines before commenting.

Current Scenario:

  • Energy drinks are witnessing massive growth (50-55% annually) due to affordability and easy availability.
  • Popular brands like Sting and Thums Up Charged are priced significantly lower than global leaders Red Bull and Monster.
  • FSSAI regulations currently limit caffeine content to 300mg/liter and require labeling for exceeding 145mg/liter.

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Potential Changes:

  • Prominent display of caffeine content on packaging, possibly with “high in caffeine” warnings.
  • Mandatory labeling of recommended caffeine intake limits.
  • Additional restrictions on marketing and sales to vulnerable groups like teenagers.

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