Indian shooter Manu Bhaker has signed a one-year, Rs. 1.5 crore endorsement contract with Coca-Cola for the Thums Up cola brand.
After winning two medals at the Olympics in Paris, Bhaker’s endorsement pay increased dramatically from Rs 25 lakh to Rs 1.5 crore. This endorsement comes after her victory in Olympic.
Bhaker, 22, has already started to feature in Thums Up advertisements, with the first promotions taking place on Instagram.
She had competed in Tokyo as a member of the Indian team supported by Thums Up.
In 2021, the domestic cola brand Thums Up made history by becoming the first in Coca-Cola India’s portfolio to surpass one billion dollars in sales annually.
This partnership shows Thums Up’s continued dedication to honouring Manu Bhaker’s qualities such as strength, resiliency, and excellence.
Manu Bhaker is a perfect example of the brand’s concept of pushing limits and accomplishing the remarkable, since he is a young sports icon who has represented India with pride on international stages.
It is projected that this collaboration will give Thums Up a new, energetic appeal that will appeal to a younger population of customers.
Brands are eager to sign up athletes like Bhasker, Neeraj Chopra and Laksha Sen.
The rise in social media followers for these athletes is one reason for their growing popularity among brands.
This endorsement marks a major milestone in Bhaker’s career, reflecting her growing influence in sports and brand endorsements.
Date : 24 & 25 August 2024 (2 Days)
Time : 10 AM to 05 PM
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