Bournvita and Other Similar Drinks Remove from Category of ‘Health Drinks’

The government has informed e-commerce websites that they cannot label Bournvita and other beverages as health drinks since this category is not recognized in the country’s food regulations.

The Ministry of Commerce and Industry issued the order after an investigation by the National Commission for Protection of Child Rights (NCPCR) determined that no health drink is specified in the FSS Act 2006.

The ministry stated in a notification dated April 10 that the National Commission for Protection of Child Rights (NCPCR), which is a statutory body established under Section (3) of the Commission of Protection of Child Rights (CPCR) Act, 2005, has conducted an inquiry under Section 14 of the CRPC Act 2005.

Health Drinks, NCPCR

The inquiry concluded that there is no specific definition of a ‘health drink’ under the FSS Act 2006, as per the rules and regulations submitted by FSSAI and Mondelez India Food Pvt Ltd.

The investigation further revealed that Bournvita exceeds the acceptable limits for sugar content.

According to the regulatory body, the term ‘health drink’ is not defined in the country’s food laws, and promoting a product as such would be a breaking of the rules.


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