Renowned activist and social media influencer Revant Himatsingka, also known as FoodPharmer, has been a key player in the fight against adulteration in packaged foods.
His latest project, “Label Padhega India,” is focused on educating consumers about how to read and understand food labels.
In recent weeks, there have been several high-profile food offenses, such as the masala-cancer controversy, baby-milk sugar controversy, protein-powder controversy, and the removal of health drinks from shelves.
The “Label Padhega India” initiative aims to inform people about the hidden risks associated with the nutritional information on packaged foods, highlighting the negative effects of preservatives and unhealthy additives on health.
FoodPharmer sheds light on the deceptive marketing tactics used by brands to promote their products as “100 percent healthy,” while hiding harmful ingredients in the small print of labels. He is particularly concerned about the trend of children being attracted to consuming sugary “healthy” drinks and powders under the guise of nutrition.
The importance of making informed dietary choices for personal well-being is emphasized, with consumers encouraged to pay attention to the ingredients hidden behind attractive packaging.
FoodPharmer’s message of “You are what you eat” encapsulates the essence of the initiative, highlighting the need for transparency and accountability in the food industry. He has also launched a social media challenge to encourage followers to tag three people and prompt them to scrutinize the nutritional information on packaged products.
By collectively embracing label reading, companies will no longer be able to deceive consumers with misleading marketing tactics.
Supported by influential figures like Dinesh Karthik, Abhinav Bindra, Flying Beast, Archana Puran Singh, Terence Lewis, Ankita Bainyanpuria, Ankur Warikoo, Tech Burner, Thugesh, Saurav Joshi, Abhi and Niyu, Luke Coutinho, and others, FoodPharmer is working towards a nationwide movement for a healthier, more sustainable food industry through a powerful message and collaboration with fellow influencers.
Date : 18 May 2023 Time : 10 AM to 05 PM Faculty : Asmita Thaokar (FSSAI National Level Resource Person)
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