Zomato has introduced a new app called ‘District’, which is designed for its dining and entertainment services and encompasses restaurant outings and various ticketed events.
The app, which can be accessed on both iOS and Android devices, signifies Zomato’s expansion into the wider lifestyle and entertainment industry.
The launch comes after Zomato acquired Paytm’s entertainment and ticketing business for ₹2,048 crore ($244 million) in August. The district combines these newly acquired services with Zomato’s current dining-out features, providing users with a comprehensive platform for restaurant reservations, movie tickets, and event bookings.
The District offers a diverse range of services, including dining reservations, live performances, sports events, and shopping experiences. The app is designed to be an all-in-one platform for users looking to plan leisure activities in India and the UAE.
This expansion marks Zomato’s third significant consumer-oriented initiative, joining its food delivery app and quick-commerce service, Blinkit. This strategy enables the company to directly compete with established competitors such as BookMyShow in India’s entertainment ticketing sector.
The launch marks Zomato’s strategic expansion beyond food delivery and quick commerce, aiming to secure a greater portion of the lifestyle services market. The district will target both the Indian and UAE markets, where Zomato already has a stronghold.
In the Q1FY25 shareholders letter, Goyal mentioned, Currently, Zomato and Blinkit are our two major consumer businesses, both catering to customers’ needs at home. Additionally, we operate one of India’s largest ‘going-out’ businesses.
In the letter, Goyal expressed our belief that there is potential to enhance our going-out offerings by leveraging our existing dining-out business.
Date: Friday, 22nd Nov 2024
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