SEA Urges CCPA and FSSAI to Act Against Misleading Social Media Claims on Refined Oils

The Solvent Extractors’ Association (SEA) of India has raised serious concerns over a viral video spreading misinformation about refined edible oils on social media. In response, the association has formally appealed to the Central Consumer Protection Authority (CCPA) and the Food Safety and Standards Authority of India (FSSAI) to intervene and take necessary action to curb misleading claims that could impact consumer trust and the agriculture economy.

Viral Video Sparks Alarm

A video shared by the Instagram handle @satvicmovement has gained significant attention for calling refined edible oils “chemical-laden” and “toxic.” The SEA argues that these claims are factually incorrect and lack scientific backing. The association stated that such misleading content is causing unnecessary panic among consumers and undermining confidence in edible oil products, which are a staple in Indian households.

SEA Defends Refined Edible Oils

In a strongly worded statement, SEA highlighted that refined oils make up about 85% of India’s edible oil consumption, including widely used varieties such as palm, soybean, sunflower, rice bran, and cottonseed oil. These oils are refined through processes that are compliant with FSSAI regulations and align with international Codex Alimentarius standards.

The association stressed that the refining process is essential for removing natural impurities and ensuring the oils are safe, stable, and have a longer shelf life. Contrary to the viral video’s claims, SEA said that refining does not make the oil harmful—instead, it enhances safety and quality.

Clarification on Hexane Use

One of the controversial points raised in the video was the use of hexane, a food-grade solvent used in the extraction of oils. SEA clarified that food-grade hexane is regulated, and its usage is strictly monitored. The final product contains hexane levels below 5 ppm (parts per million), which is well within the safe limits defined by both FSSAI and global toxicological standards.

To counter misinformation, SEA has released a comprehensive explanatory note providing scientific facts and regulatory insights into the oil refining process. The document aims to reassure consumers that refined oils in India are safe for consumption and that the industry adheres to rigorous safety protocols.

Risk to Farmers and Industry

The association warned that such unverified content can damage public trust in a well-regulated industry, hurt the livelihoods of farmers, and potentially lead to market disruptions. “Alarmist messages like those in the viral video pose broader risks to the agri-economy,” SEA stated, adding that it could discourage oilseed farming and harm India’s self-reliance in edible oils.

SEA Urges CCPA and FSSAI to Take Action

SEA has called on both CCPA and FSSAI to take swift action against misleading content, especially when it goes viral on influential platforms like Instagram. The association emphasized the need for public communication based on evidence and science rather than fear-mongering.

As India continues to battle misinformation in the digital age, SEA’s proactive approach seeks to ensure that consumers have access to accurate, science-backed information about what they eat. The association’s call for regulatory oversight highlights the growing importance of fact-checking health-related content shared online.

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