British coffee and sandwich chain Pret Manger has recently made its entry into India with the opening of its first shop in Mumbai. The brand has partnered with Reliance Brands to launch its franchise agreement in the country, with plans to open 10 stores in the first year and expand up to 100 stores over the next five years.
The move into India marks a significant milestone for Pret A Manger’s international expansion plans, with CEO Pano Christou stating that coming to India has been a goal of theirs for a long time. In preparation for the launch, the company has been working closely with the RBL team to create an offering for Indian consumers that reflects the Pret brand while adapting to local preferences and food habits.
While Pret A Manger is not the first international coffee chain to enter the Indian market, it is expected to provide stiff competition to existing players such as Starbucks, Cafe Coffee Day, and McCafe. Starbucks, in particular, has positioned itself as a premium brand in India, with prices significantly higher than its competitors.
The arrival of Pret A Manger in India is expected to shake up the country’s coffee and sandwich scene, with its reputation for high-quality, fresh food likely to resonate with Indian consumers. The company’s emphasis on sustainable and ethically sourced ingredients is also likely to appeal to consumers in the country, where there is a growing awareness of sustainability and ethical consumption.
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The launch of Pret A Manger’s first store in Mumbai is a significant development for the brand’s international expansion plans. With plans to open up to 100 stores in the next five years, the company is set to make a significant impact on India’s coffee and sandwich market.
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