PepsiCo Expands Protein Drinks with Three New Innovations

PepsiCo is preparing to launch three new protein focused beverages under its Propel, Muscle Milk, and Starbucks Coffee brands. The company plans to bring these innovations to market early next year, tapping into the rising consumer demand for nutritious drinks.

During its latest earnings call, PepsiCo executives described protein as a major opportunity for the business. Instead of only highlighting the number of grams per serving, the company aims to show how its drinks can improve health and fit into daily routines. Ram Krishnan, CEO of PepsiCo Beverages, said the focus is on “delivering protein in ways that work with the body, not just adding grams.”

Propel Clear Protein: Hydration Plus Nutrition

One of the new products, Propel Clear Protein, is a flavored powder mix that provides protein along with electrolytes and fiber. This launch will strengthen Propel’s role in the functional hydration category. The product is also aimed at consumers using GLP-1 medications, which are widely used for weight management. According to PepsiCo, fiber may become one of the next big trends in functional beverages.

Muscle Milk: Cleaner and Smoother

PepsiCo is also updating Muscle Milk with a smoother, shake-like texture, making it a convenient option for meal or snack replacement. The company will refresh its packaging while promoting Muscle Milk as the only ready to drink protein beverage without artificial sweeteners or added colors.

Starbucks Coffee with Extra Nutrition

Through its North America partnership with Starbucks, PepsiCo will launch a new protein enhanced coffee drink. The beverage will include added protein, fiber, vitamins, and minerals, offering consumers a more functional version of their everyday coffee.

These innovations are part of PepsiCo’s larger plan to provide healthier options across its product portfolio. Earlier this year, the company introduced new versions of popular items made without artificial colors and flavors. CEO Ramon Laguarta said the shift toward functional drinks will give PepsiCo long term opportunities, as consumers increasingly seek out beverages with added benefits that are not widely available today.

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