Coca Cola and Oreo are collaborating on two new, limited-edition food and beverage products inspired by each other.
The launch is also the largest Coca‑Cola Creations partnership, by far.
“Inspired by besties around the world, the two iconic brands are, for a limited time, sparking celebration amongst besties with the launch of two legendary products and several unique digital and physical experiences,” they said in a press release.
“We took careful steps to ensure we delivered the OREO experience in a Coca‑Cola, and vice versa,” said Oana Vlad, Global VP, Brand Strategy at The Coca‑Cola Company.
Eugenia Zalis, Global Head of Marketing and Brand at Mondelez International, continues, saying, “We at OREO are always looking for new and innovative ways to engage consumers. With this partnership, we have really raised the bar.”
“The creative way in which OREO and Coca-Cola have bonded as best friends is a way to bring our fan bases together and celebrate the strength of unity and connection.”
The Product
Oreo Coca-Cola Sandwich Cookie: The cookie boasts a distinctive red and black color-red-coloured biscuit embossed with the Coca-Cola logo – stuffed with Oreo cream. The biscuits are filled with popping candy to replicate the fizz of a fresh Coca-Cola.
Coca-Cola Oreo Zero Sugar: Fans can savor the smooth fusion of a refreshing Coca-Cola taste with flavorful hints inspired by Oreo cookies.
Availability
- Beginning in September, participating markets in the United States, Canada, China, Mexico, and other countries’ grocery stores and convenience stores will sell the Oreo Coca-Cola Sandwich Cookies and Coca-Cola Oreo Zero Sugar Limited Edition beverage.
- The Oreo-Coca-Cola combination will be accessible for a brief period of time; from September 9, it will be offered in stores all around Australia.
To encourage friendships among friends, the new cookie and beverage will also have a complete advertising strategy featuring both digital and physical experiences.
Date : 17th & 18th Aug, 2024
Time : 10 AM to 05 PM
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