Mukesh Ambani’s Reliance Consumer Products Ltd. (RCPL) is making a giant leap in India’s competitive beverage market. RCPLis preparing to invest up to ₹8,000 crore in its beverages business over the next 12–15 months. The investment will primarily focus on expanding Campa and other beverages under its growing portfolio, positioning Reliance to take on global giants like PepsiCo and Coca-Cola and numerous domestic brands across India.
Nationwide Manufacturing Expansion
Reliance is in the process of establishing 10 to 12 new greenfield and co-packing facilities across the country. This expansion will dramatically increase its production capacity for brands such as Campa Cola, Sosyo, and Spinner.
This is the company’s largest capital investment to date said an RCPL executive. The ₹6,000–₹8,000 crore capex is a joint effort between Reliance and its partners.
Strategic Regional Growth
In 2025, Reliance opened a beverage plant in Guwahati, Assam, through a partnership with Jericho Foods and Beverages LLP, targeting the Northeast market. A second facility is also under construction in Bihar, as the company strengthens its footprint in regional markets.
Currently, Reliance beverages are produced at 18 manufacturing locations nationwide.
Expanding Beverage Portfolio
RCPL’s lineup is expanding rapidly and covers a wide consumer spectrum:
- Campa Cola, Campa Orange, Campa Lemon
- Independence bottled water
- Sun Crush fruit juice
- Spinner sports drink – co-created with cricket legend Muttiah Muralitharan
- Sosyo soft drinks
- RasKik – a fruit hydration drink
This diverse offering positions Reliance to compete in both the mainstream cola segment and emerging health-focused categories.
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Disruptive Pricing Strategy
Reliance is strategically disrupting price points in the beverage sector. The Spinner sports drink, for example, is sold at ₹10 for a 250 ml bottle, a stark contrast to global competitors like Gatorade and Sting, which are priced significantly higher. This pricing could reshape market preferences, especially in price-sensitive rural and semi-urban areas.
By combining a legacy brand revival (Campa Cola) with localized manufacturing and aggressive pricing, Reliance is setting the stage for a direct challenge to Coca-Cola and PepsiCo, companies that have dominated Indian soft drinks for decades. The move also puts pressure on regional players, forcing them to rethink strategies or risk losing market share to a player with deeper pockets and broader distribution.
What’s Next for Reliance?
Reliance is expected to leverage its massive retail network under Reliance Retail to ensure strong distribution for its beverage brands. The strategy also hints at possible private label opportunities, combo offerings, and direct-to-consumer campaigns. With ₹8,000 crore on the table, Reliance isn’t just entering the game it’s aiming to lead it.
Mukesh Ambani’s beverage push is more than a business move it’s a strategic assault on established players in one of India’s most visible consumer sectors. By reviving Campa, launching affordable innovations like Spinner, and building robust manufacturing infrastructure, Reliance is positioning itself as the next big name in India’s beverage revolution.
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