India’s leading milk and milk product company, Mother Dairy Fruit and Vegetable Pvt. Ltd., is set to launch 15 new products in the summer of 2023. The company’s food developers have crafted the new range on the basis of consumer insights to cater to evolving consumption patterns and consumer preferences. The products include ready-to-consume custard, two variants of cold coffee, and over 10 types of ice cream, enriched with Vitamins A & D. The Nutrifit Curd range has also been revamped.
The newly launched range will be available in major markets across India through traditional and new-age distribution channels. The company aims to introduce over 100 new products in the next three years to cater to evolving consumer needs and preferences.
Mr. Manish Bandlish, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd., said, “The introduction of these new products couldn’t have been timed any better as we move towards sprucing up our dairy products portfolio. In the next 3 years, we aim to introduce over 100 new products in order to reaffirm our position as one of the leading and consumer-centric dairy players in the industry; this year marks the beginning of this journey.”
All the new products of 2023 will be supported by varied marketing campaigns, both ATL and BTL, aimed to further build the salience of the brand and acceptance of the new products amongst consumers.
Ready-to-consume Custard is available in vanilla flavor (200 ml pack size, priced at ₹40) in Delhi NCR and metro cities through both traditional and new-age distribution channels. Cappuccino and Latte are available in 200 ml pack size at ₹30.
Mother Dairy was established in 1974 and is now a wholly-owned subsidiary of the National Dairy Development Board (NDDB). The company also has a diversified portfolio with products in edible oils under the Dhara brand and fresh fruits & vegetables, frozen vegetables & snacks, unpolished pulses, pulps & concentrates, etc. under the Safal brand. Mother Dairy has a national footprint across all major cities in India, offering a delectable range of products to its consumers.
Mother Dairy’s newly launched products are a natural fit for the company, which manufactures, markets, and sells milk and milk products, including paneer, ghee, and ice cream. The company has a diversified portfolio, with products in edible oils under the Dhara brand and fresh fruits & vegetables, frozen vegetables & snacks, unpolished pulses, pulps & concentrates, etc., under the Safal brand. The company’s national footprint across all major cities in India, coupled with the new product range, will provide consumers with a wide range of delicious products.
Mother Dairy was established under the initiative of ‘Operation Flood’, the world’s largest dairy development program launched to make India a milk-sufficient nation. Since its commissioning in 1974, the company has continued to innovate and expand its product portfolio, making it one of the leading and consumer-centric dairy players in the industry.
The introduction of the new product range and the company’s commitment to introducing over 100 new products in the next three years reaffirms Mother Dairy’s position as a market leader in the dairy industry. The varied marketing campaigns aimed at promoting the new products will further build the brand’s salience and acceptance amongst consumers.
Are you as excited as we are about Mother Dairy’s new summer product line? Share this article with your network on WhatsApp and LinkedIn and let them know what they’re missing out on!