Louis Dreyfus Company (LDC), a leading global merchant and processor of agricultural goods, announced today the relaunch of Vibhor, its consumer-facing edible oil brand in India.
With over 25 years of presence in India, LDC is using its expertise and local market insights to refresh the Vibhor brand. With this, the company aims to capitalise on India’s growing edible oil market.
Edible Oil brand ‘ Vibhor’
The refreshed product line includes soybean, palmolein, cotton seed, and mustard oils, as well as premium vanaspati, all enriched with vitamins A and D, Louis Dreyfus Company (LDC) Country CEO for India Sumeet Mittal said at a press conference.
“This re-launch supports our strategy to move further downstream in the value chain and diversify our offering with value-added products,” CEO Mittal said.
Currently running at 70–80% capacity, the company’s Kandla facility can handle 350,000 tonnes of edible oil annually. At this location, LDC imports and processes edible oils for distribution to the B2B and B2C markets.
The edible oils will be available in packaging sizes ranging from 500 grams to 15 kilograms, Mittal told PTI.
LDC Head of South and Southeast Asia Rubens Marques, and Head of Downstream Marketing for India Vikas Agarwal were also present at the press conference.
It is present in more than 100 nations and vast geographic areas. The corporation operates in the national markets for coffee, cotton, sugar, and grains and oilseeds.
Date : 13 & 14 July 2024
Time : 10 AM to 05 PM
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