ITC’s popular brand Aashirvaad has launched a new product called Aashirvaad Atta with High Protein. This atta is specially designed to help people meet their daily protein needs through a simple, everyday food rotis.
What Makes It Different?
The atta is made with a blend of wheat, 10% soya (a complete protein source), Bengal gram, and oats. This mix gives the flour about 15 grams of protein per 100 grams while keeping the same taste and softness of regular rotis.
According to experts, just three rotis a day made from this flour can provide about one-fourth of the daily recommended protein requirement. This makes it a simple way for families to add more protein to their diets without changing eating habits.
Changing Awareness Around Protein
Anuj Rustagi, Chief Operating Officer of ITC’s Foods Division, explained that earlier, protein rich foods were mainly consumed by gym goers, fitness lovers, or mothers focusing on children’s health. But today, more people understand the importance of protein for an active and healthy life. Aashirvaad believes that good nutrition should begin at home with everyday meals like roti.
Availability
Aashirvaad Atta with High Protein will first be available on e-commerce platforms in major cities: Delhi, Mumbai, Bengaluru, Hyderabad, and Chennai. Customers can buy it in 1kg and 5kg packs.
Date : 21 September 2025 Time : 10 AM to 5 PM Fee : Rs. 1180
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