Ice cream cakes are the new replacement for a traditional cake, being tastier and having a better mouth feel.
Havmor Icecream has launched a digital campaign to promote their ice cream cakes in the market, The idea behind the campaign was to encourage consumers to go beyond just cakes and consider ice cream cakes as a part of their birthday celebration to make it even more fun and exciting.
Playing with catchy phrases such as βWaste Nahi Taste Karne Ka Dil Kareβ, the film revolves around how youngsters like smearing cakes on every occasion, and there is no running away from it.
π About Havmor
It was established in the year 1945 and is now a part of Lotte Confectionery Ltd, Presently it is around the nation with 72,000 retail outlets and over 200 flagship stores. This network spans 18 states and 5 union territories.
It produces over 4 million liters of ice cream, that approx 36 million units of ice cream are served to consumers every single day.
π About Ice Cream Cake
An ice cream cake is a cake with ice cream as the filling for a swiss roll or a layer cake. A simpler no-bake version can be made by layering different flavors of ice cream in a loaf pan. Ice cream cake is a popular party food, often eaten at birthdays and weddings, particularly in North America and Australia.
On the role of ice cream cake and birthday celebrations, Janaki Patel, Sr. Brand Manager, Havmor Ice Cream, said,
Ice-cream cakes are gaining tremendous popularity among Indians. The task at hand is to grow the category. Placing ice cream cakes at the center of birthday celebration is a move in that direction. Ice cream cake seamlessly combines the best of both worlds, the indulgence of cake with creaminess of ice cream and makes the celebration more enjoyable.
π¨ Range of ice cream Cake
Havmor has a variety of these cakes on their shelf
In 1000 ML pack sizes
- Black Forest,
- Chocolate Fantasy cake,
- Golden Fantasy,
- Cookie and Cream
In 500 ML pack sizes
- Butterscotch,
- Chocolate,
- Italian Cassata
From Rs. 250 onwards
π° How can you Buy it?
you can buy these ice cream cakes online via the
- Official website,
- Food delivery apps, or
- By visiting the nearest Havmor selling store & parlor.
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