Ghodawat Consumer Launches India’s First ZeroSugar Malt Beverage: Coolberg Diet

Ghodawat Consumer Limited (GCL) is the FMCG division of the Sanjay Ghodawat Group, has introduced Coolberg Diet, India’s first-ever zero-sugar malt beverage. The product is designed for health conscious consumers who want flavourful drinks without the sugar or calories found in regular soft drinks. Coolberg Diet brings a refreshing, guilt free option to people who are shifting toward healthier lifestyles.

Refreshing Flavours for Modern Consumers

Coolberg Diet comes in two fruity flavours Peach and Strawberry and is packaged in a sleek 330 ml glass bottle. With a price of ₹109, it caters to a wide variety of consumers such as fitness lovers, diabetics, keto followers, calorie conscious individuals, and wellness-focused Gen Z. The beverage contains less than 5 kcal per 100 ml, no added sugar, zero alcohol, and no caffeine, making it suitable for everyday consumption.

Salloni Ghodawat is the CEO of GCL, shared that the company’s goal is to create innovative and healthier product options for today’s evolving consumers. She said Coolberg Diet is more than just a drink it is a lifestyle choice for people who want taste and refreshment while still caring about their health. As interest grows in functional and low calorie drinks, GCL believes this product will appeal strongly to consumers looking for balanced and smarter beverage choices.

Designed for All Occasions

Coolberg Diet is being launched as a category-defining product because of its unique features. With zero sugar, no caffeine, and zero alcohol, it can be enjoyed by all age groups at any time of the day. It is ideal for social gatherings, fitness sessions, or even simple at home refreshment. Its clean and healthy profile makes it a great alternative to sugary soft drinks or non alcoholic beers. It can also be used as a base for mocktails and mixed drinks, adding to its versatility. The drink’s modern, premium looking bottle and trendy branding are designed to attract young and health-focused shoppers. This visual appeal positions Coolberg Diet as a bold new trendsetter in India’s beverage market.

Availability

Coolberg Diet aligns with the rising popularity of functional beverages in India. It will soon be available on major quick commerce apps, as well as in modern trade and general retail outlets across the country. With the launch of Coolberg Diet, Ghodawat Consumer Limited continues to strengthen its commitment to high-quality, innovative, and consumer focused product development. The company aims to lead India into a new era of healthy, mindful, and enjoyable beverage consumption.

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