Coca-Cola is trialing label less packaging for its 500ml Sprite and Sprite Zero on-the-go bottles in the UK. The trial is taking place in eight Tesco Express stores in Brighton and Hove, Bristol, London, and Manchester, and will run from January to March 2024. This is a pilot program in which labels are removed for given products on a temporarily basis.
The label-less bottles have an embossed logo on the front and back of the pack will have the product and nutritional information laser engraved on it. Coca-Cola says that the trial is designed to see if label-less packaging can help to reduce plastic waste and make recycling easier.
Existing labels are fully recyclable, but removing them simplifies the recycling process and reduces the amount of packaging material used overall. The trial bottles are also made from 100% recycled plastic.
Coca-Cola is one of a number of companies that are trialing label-less packaging in an effort to reduce plastic waste. Other companies that are trialing label-less packaging include PepsiCo, Unilever, and Nestlé.
The label-less packaging trial is part of Coca-Cola’s wider sustainability efforts. The company has set a target of collecting and recycling a bottle or can for every one it sells by 2030.
Sunday, 4th February 2024
The trial of less Sprite bottles is a positive step forward for Coca-Cola and the wider beverage industry. If the trial is successful, it could lead to the introduction of label-less packaging for other Coca-Cola products in the future.
In addition to the environmental benefits, less Sprite bottles packaging could also have some marketing benefits. For example, it could make it easier for Coca-Cola to create limited-edition or seasonal designs for its bottles.
Overall, the trial of label less Sprite bottles is a welcome development. It is a sign that Coca-Cola is taking its sustainability commitments seriously and is looking for new ways to reduce its environmental impact.
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