Coca-Cola India and SLMG Beverages Create Guinness World Record for Largest Chilled Beverage Display at Maha Kumbh

• Coca-Cola India, in collaboration with its bottling partner SLMG Beverages, has achieved a remarkable milestone by setting a Guinness World Record for the largest temporary display of chilled beverages. This extraordinary accomplishment took place during the Maha Kumbh in Prayagraj, a spiritual gathering that draws millions from across the globe.

The record-breaking display featured a 100-door cooler wall spanning 250 feet, packed with an astounding 32,737 chilled bottles. The sheer scale and visual impact of this installation created an awe-inspiring experience for the pilgrims and visitors attending the Maha Kumbh. This initiative demonstrated the companies’ dedication to operational excellence and their capability to deliver quality hydration on a massive scale.

Recognised Globally for Innovation and Execution

The Guinness World Records certification is a testament to Coca-Cola India and SLMG Beverages’ shared vision of setting new industry benchmarks through large-scale innovation. The display not only served as a functional hydration solution but also represented an outstanding example of event execution, brand visibility, and public engagement.

Leadership Commends the Achievement

Mr. Sundeep Bajoria, Vice President of India Operations at Coca-Cola India, expressed pride in the achievement. He remarked that the record-setting cooler wall reflects a new global standard in innovation and execution. He further noted that as millions gathered at one of the world’s largest events, the partnership with SLMG Beverages ensured seamless and efficient hydration at an unprecedented scale. Mr. Bajoria also acknowledged that the initiative aligned with the Uttar Pradesh government’s vision to host a world-class Maha Kumbh, thereby presenting India’s rich heritage on the global stage.

Mr. Costin Mandrea, Chief Executive Officer of SLMG Beverages, also commented on the accomplishment. He explained that the strategic intent behind this initiative was to ensure access to chilled refreshments for millions of attendees. Mr. Mandrea added that achieving a Guinness World Record alongside Coca-Cola India showcases SLMG’s strength in executing large-scale operations with a strong focus on quality and innovation. He emphasized that the feat reflects a joint commitment to growth, excellence, and social impact.

A Global Benchmark in Event Activation

This historic milestone now stands as a benchmark for large-scale activations at global events. It highlights the logistical precision, planning, and collaborative spirit required to bring such a vision to life. Coca-Cola India and SLMG Beverages have not only refreshed countless visitors at the Maha Kumbh but have also set a new standard for how brands can engage with the public in meaningful and memorable ways.

By creating the world’s largest chilled beverage display, both companies have reaffirmed their commitment to quality, scale, and customer experience, delivering not just products—but unforgettable moments.

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