BigBasket which is India’s leading online grocery platform backed by the Tata Group, is preparing to launch its 10-minute food delivery service across the country by the end of the financial year 2026. The initiative comes as part of the company’s aggressive push into the booming quick-commerce market. According to co-founder Vipul Parekh, BigBasket is well-positioned for this expansion, thanks to strong financial backing and internal capital availability from Tata Group. He also confirmed that BigBasket plans to go public within the next 18–24 months.
Pilot Begins in Bengaluru, Expansion on the Horizon
A pilot project for the quick food delivery service began in Bengaluru a month ago, with plans to extend it to 40 dark stores by the end of July 2025. Currently operating 700 dark stores, BigBasket intends to scale this number to 1,000–1,200 by the end of 2025. These urban warehouses, or “dark stores,” are critical for enabling fast deliveries and will form the backbone of the upcoming service.
Taking On Quick-Commerce Competitors
The move places BigBasket in direct competition with existing players in India’s $7.1 billion quick-commerce market. These include Swiggy’s Instamart and Bolt, Zomato-owned Blinkit’s Bistro, Zepto Cafe, Magicpin’s MagicNow, and others. Each of these companies has launched rapid food delivery offerings, targeting urban consumers with 10–15-minute delivery promises.
Zepto Cafe, launched in April 2022, focuses on coffee and ready-to-eat items, while Blinkit Bistro began its pilot in Gurugram in January 2025. Swiggy expanded its quick food service, Bolt, to over 500 cities since its October 2024 launch and introduced its standalone 15-minute delivery app, SNACC, in January 2025. Meanwhile, Zomato relaunched its 10-minute delivery service, Zomato Quick, after discontinuing Zomato Instant in 2022 due to profitability concerns.
Strategy to Attract Food Delivery Users
BigBasket’s food delivery service is designed to appeal to existing users of platforms like Zomato and Swiggy, as well as to attract new consumers looking for fast and reliable meal options. Parekh noted that currently 5–10% of BigBasket customers combine ready-to-eat food with their grocery orders — a trend expected to rise with the new offering.
BigBasket’s food delivery menu will include items from well-known Tata Group brands such as Starbucks and Qmin. By integrating offerings from these established brands, BigBasket aims to provide high-quality options and differentiate itself from competitors. The dark store model will ensure rapid processing and dispatch of orders to meet the 10-minute delivery target.
Long-Term Growth in Quick-Commerce
With solid backing from the Tata Group, an expanding network of dark stores, and a growing customer base, BigBasket is preparing to make a strong entry into India’s fast-growing quick-commerce segment. Its 10-minute delivery initiative marks a strategic shift that aligns with changing consumer preferences for convenience and speed, while also setting the stage for BigBasket’s upcoming IPO and long-term market leadership.
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