Ghee is in high demand as families prepare traditional sweets like Laddoo and Halwa, as well as a variety of snacks and cuisines, for Diwali, which is quickly arriving.
However, in a sad turn of events, the industry has also witnessed the shocking increase of adulterated ghee, particularly for well-known brands like Amul.
Fake ghee sold under Amul’s name
Amul, an Indian dairy company, has warned the public about fake Amul ghee that is available for purchase.
The business has discovered that certain unscrupulous individuals are selling fake ghee, especially in a one-liter refill container that Amul hasn’t made in more than three years.
This will mislead consumers into buying such products that fails to meet the quality parameters and can also be hazardous to one’s health.
Duplication-proof packaging
Amul has shifted to a Duplication Proof carton pack, which is intended to stop any kind of adulteration, according to the advisory.
“This new packaging is produced using advanced aseptic filling technology at Amul’s ISO-certified dairies, ensuring the highest quality standards,” the advisory from Amul stated.
To make sure they are getting genuine goods, the organization advises clients to be watchful and inspect the box before making a purchase.
How to check?
Amul encourages customers to be cautious when buying during the festival season in order to help them recognize genuine products.
“If any customer has suspicion or doubt about the genuine nature of ghee received, they can call Amul’s toll-free number 1800 258 3333 for verification,” said the statement.
Recent Controversy
Amul also stated earlier this month that it has never provided ghee to the Tirumala Tirupati Devasthanam (TTD) in response to claims that Tirupati laddoos are made with animal fat.
After multiple social media posts alleged that the temple used Amul ghee, the brand clarified its position.
Date : 16th November 2024
Time : 10:00 AM – 05:00 PM
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