According to a recent study conducted by the Assocham Foundation for Corporate Social Responsibility (CSR), Indian consumers are largely satisfied with the information provided about branded foods. However, they remain concerned about the quality and safety of unbranded and unpackaged food products.
The study surveyed over 5,000 participants from 15 large cities in India to understand the driving factors behind Indian food choices. The report suggests that taste, price, availability, access, health consciousness, habits, and preferences are the primary factors that determine the choice of foods for Indian consumers.
The report highlights the need for food regulations to focus on improving the quality and safety of unbranded and unpackaged food products, which are consumed by the majority of the population. It emphasizes that food regulation should target improving the lives of the masses and not just the classes.
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The Indian government has made significant efforts to enhance self-sufficiency in food production and promote foods with high nutrient content, such as millet. The country’s efforts to position itself as a global hub for millets are backed by efforts to have Indian states collaborate with G20 countries on millets and traditional cuisine.
The report acknowledges the steps taken by regulatory bodies like the Food Safety and Standards Authority of India (FSSAI) through projects like the Clean Street Food Hub project. However, it suggests that their focus appears limited given the scale of the challenge.
Overall, the report suggests that Indian consumers are concerned about the quality and safety of the food products they purchase. They satisfy themselves by looking at the information provided at the back of the pack of packaged products. Most people are satisfied with the existing format and find it useful.
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