SuperYou is the protein focused snacking brand co founded by Bollywood actor Ranveer Singh and entrepreneur Nikunj Biyani has completed its first year in the Indian market with strong success. The brand, launched in November 2024, has crossed ₹150 crore in annual recurring revenue, making it one of the fastest growing players in the functional snacking and nutrition category.
Strong Market Presence Across Online and Offline Channels
SuperYou has grown quickly across multiple sales platforms including D2C, e-commerce, quick-commerce, and retail stores. Today, the brand’s products are available in over 4,500 stores, including modern trade outlets and general retail across metro cities and Tier-2 markets. Consumers can also buy SuperYou snacks online via Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, and the company’s official website.
Innovation Led Product Portfolio
SuperYou’s growth has been driven by unique and consumer focused product launches. The brand introduced:
- Protein Wafers
- Multigrain Chips
- Fermented Yeast Protein Powders
- Mini Protein Wafers (by consumer demand)
These products were designed to make protein enjoyable rather than boring, giving consumers healthier snack options without compromising taste. Ranveer Singh said that SuperYou represents balance and joy in everyday nutrition. He explained that the brand is helping people make better decisions without giving up taste. “We believe in protein for everyone. This first year feels like just the beginning we are building a movement to help people become the best version of themselves,” he said.
Changing How India Looks at Nutrition
Co founder Nikunj Biyani shared that the brand was built for young Indians who want both taste and good nutrition. With nearly 70% of India estimated to be protein deficient, SuperYou aims to make protein simple, fun, and a part of daily eating habits, not just a gym routine. He added that every product innovation is based on feedback and a deep understanding of what customers want. SuperYou has also grown rapidly on social media, building a community of health-focused consumers. Its online campaigns and influencer collaborations have helped the brand connect with fitness and lifestyle-conscious audiences across the country.
Future Plans: Aiming for ₹1,000 Crore in Two to Three Years
The brand is now preparing for its next phase of expansion. SuperYou plans to invest ₹40–50 crore in research and development to continue innovating and introducing new protein rich products. Its goal is to become a ₹1,000 crore brand in the next two to three years and strengthen its position as a leader in India’s growing better for you snacking category.
Duration: 5 days
Date : 1 to 5 Dec 2025
Time : 7 PM to 9:30 PM
Fees: Rs. 4,720
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